Are customers aware of the impact their money has when it is deposited?
Financial institutions shape our future when they decide which projects, initiatives, and businesses they will finance and which they will not. The criteria banks include in their decision-making processes matter. The principles of Just Banking are part of a growing movement of businesses that use triple-bottom-line reporting, which combines financial profitability with social and/or environmental impact.
Katrin Kaeufer, in her forthcoming book “Just Money: From Ego-system to Eco-system Finance” looks at some recent examples that clearly illustrate the role of business and especially of finance in addressing the daunting social and environmental challenges we face as a global community today.
Read more in this article.